Facebook buys Onavo , a specialist in data analysis

what's Upla Israeli company specializing in the analysis and optimization of mobile traffic falls into the hands of the social network. Although the amount of the transaction is not public, colleagues evoke the figure of 150 to 200 million dollars.

According to the communiqué , Facebook will acquire the Onavo as well as staff who will then become employees of the company to Palo Alto in its Israeli subsidiary technologies. Founded in 2010, Onavo has specialized in the analysis of data transmitted over the mobile and also has a division dedicated to safety. Moreover - and this is certainly what most interested in Facebook - the company has invested heavily in compression technologies and data management. Onavo offers several applications that analyze data flowing on the smartphone or which compress the data to extend the capabilities of its data plan .

The acquisition makes sense for Facebook but also for Internet.org ( internet for all) project in which the company founded by Mark Zuckerberg is involved with several other leading players like Ericsonn , Nokia, Qualcomm or Samsung .

In view of internet.org

In a blog note published today and available at this address , Guy Rosen, co -founder and CEO of Onavo , said to be pleased with the transaction , especially the prospect of playing a key role in the project internet.org . Mr. Rosen says qu'Onavo continue to deliver applications and remain committed to respecting the privacy of its users. A Facebook spokesman confirmed the dual role of Onavo for Facebook and for internet.org project.

Financial terms were not disclosed but Israeli newspaper The Marker and speak a total of between 150 and 200 million dollars and 30 specify that all employees become employees of Facebook . Since its inception, the company has raised $ 13 million through several rounds from Sequoia , Horizons Ventures , Motorola Ventures and Magma . Onavo is the third Israeli company acquired by the social network . Previously , Facebook acquired Snaptu in March 2011 for $ 70 million in June 2012 and face.com 60 to 100 million.

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