Dissemination of content marketing: Oracle offers Compendium

Larry Ellison 's firm acquires a company dedicated to the optimization of the production of marketing content for an undisclosed platform.Oracle is tracking his sworn enemy in the field of CRM Salesforce . If the second is offered ExactTarget for $ 2.5 billion in July to enrich its Marketing Cloud , today announced the first acquisition Compendium , a company specializing in the same area . It is also as a company that was co -founded by Chris Baggott , the same entrepreneur who co-founded ExactTarget .Compendium is a platform designed to optimize the planning, production, promotion and analysis of broadcast content via e- mail or the Web , social networks and blogs . "Add content marketing platform to Oracle Eloqua Marketing Cloud will enable our customers to achieve more leads and improve their customer experience ," said Thomas Kurian , Executive Vice President at Oracle.The amount of the acquisition was not disclosed

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