A fan of watches to the head of Apple Stores ... and iWatch?

Apple has poached the ruling Burberry to take the lead more than 400 Apple Stores worldwide. Angela Ahrendts, 53 years old and a native of Indiana, was instilled in the old English sense of home digital culture, starting with the conquest of Generation Y through the Web and social networks: shows rebroadcast streaming iPads available in the shops ...

  

 
What is less known is that Angela Ahrendts is also a "watch lady" , a passion for watches. She had been cleaning licenses the brand, Burberry and had put on the right track in terms of watchmaking with the launch of The Britain , was also particularly interested in how watches were staged in Burberry stores . You can be sure that his experience will be fashionable in the coming months to serve the launch of the Apple iWatch , like that of Paul Deneve , who left Kering and St. Lawrence in July to join the group of special Apple projects.Angela Ahrendt will be in Apple's vice president in charge of retail and online stores, a position created for her. She became the first woman to reach the Top Ten Leaders Cupertino giant . " In five years, seven billion smartphones are outstanding, now we're all digital customers, she explained last September Business of Fashion blog . So use the Internet is no longer just an option , it's just the way the world communicates , it is the language of today. our teams design the pages of our site and these pages dictate the windows of our stores , and not vice versa. first digital , then only the real world. larger companies must evolve as fast as consumers. Look Samsung . Apple Watch . Look at what is happening on the planet. the mark must be at the forefront of all technical .. (...) some companies continue to think only in terms of printing paper . We were all like this before . But now it is necessary to design all based on the screens, and then just translate the production of traditional way. " A vision that many big names in haute horlogerie should hasten to make their ...

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