BlackBerry: "To our customers, partners and fans ...

The Canadian firm embarks on a seduction operation which aims to reassure customers and partners by publishing an "open letter ." First of its kind , though it 's hard to dispel fears that currently hover above the manufacturer.

" Best productivity tool ", " safer ", "best range of terminals ", " best management tool Enterprise Mobility ", " best mobile social network" ... The list of "best" is long in the open letter published by BlackBerry ! So the message seems already biased. Because it is difficult to ignore the waves of layoffs, takeover rumors , poor health of the manufacturer, the image of increasingly negative that sticks to the skin ...In his letter, BlackBerry boasts its merits , of course, with the long list of arguments like arms that seem to play in his favor : iPhone BlackBerry 10 mobile touch , Android BBM / , security, and we pass the "best" . The manufacturer has a "substantial cash " , which he keeps giving the amount, and has "no debt."Certainly . But the most interesting is probably the conclusion of the letter : "The competition is tough and we know that BlackBerry is not for everyone. It is a fact , BlackBerry is different. " The manufacturer tries to play a chord on the " connection with the BlackBerry that goes back more than a decade .""We believe in ourselves ," rehashing the manufacturer. Fortunately ! But will it be enough to take BlackBerry to this plight ? Not sure.Below, the entire open letter :TO OUR CUSTOMERS , PARTNERS AND FANSYou 've probably read the articles in the press about BlackBerry ® and you 're probably wondering what this means for you and for the tens of millions of users who rely on BlackBerry daily.Here's the thing to remember :YOU CAN COUNT ON BLACKBERRY .We have substantial cash and no debt . Restructuring we initiated a goal to reduce our spending by 50 % in order to manage our business more effectively and that , in the best interest of our customers and partners.We are undoubtedly in a difficult period and do not underestimate either the scale of the task , or the challenges we face. We implement all the changes needed to strengthen BlackBerry .What will never change is our commitment to you, who have allowed the BlackBerry to become the preferred tool of professionnelsdu world .To return to the headlines you may have read in the press, let us set the record straight :BEST TOOL OF PRODUCTIVITY .This year with the launch of BlackBerry ® 10 , we completely redesigned our range of products. This account now 4smartphones BlackBerry 10 to 2 all- touch and two hybrid (touch screen & keyboard ) , all equipped with the latest update of our OS . For you who want to carry out projects to advance your business , we offer the best range of terminals and undoubtedly the best experience of mobile data .BEST SAFETY .Governments around the world , international companies and all those who put safety at the center of their concerns fontconfiance BlackBerry . Safety is at the heart of our DNA and BlackBerry is recognized as the most secure platform , whether terminals, servers or infrastructure . You can continue to trust us to keep your private and secure communications .BEST MANAGEMENT TOOL COMPANY MOBILITY .Given the presence of Android ™ and iOS devices in the professional world , we have integrated the management of BYOD in our infrastructure to enable companies to manage multiple platforms safely.It is not as simple as it seems. While a number of small companies make promises , BlackBerry invests more resources and means to develop the most innovative solutions to meet the complex needs of its customers.And they know it. This quarter, we went from 19 000 than 25 000 BlackBerry ® Enterprise Server 10 Service installed. Our business customers continue to commit to deploy and test the latest BlackBerry Enterprise solution. We are committed to grow with our customers and this is not going to change .BEST MOBILE SOCIAL NETWORK .With the launch of BBM ™ for Android ™ and iPhone, we will provide the greatest number laplus dynamic platform mobile messaging . Approximately six million customers have already pre order to be notified of our deployment. This figure increases Every and demonstrates the tremendous opportunity we have to extend beyond BBM BlackBerry ® smartphones to make the world 's largest mobile social network.While the competition is tough and we know that BlackBerry is not for everyone. It is a fact , BlackBerry is different. Use unBlackBerry you apart from other smartphone users. Countless major decisions have been taken, the cases were concluded and critical communications were passed through BlackBerry . And for many of you , there is a link, a connection with the BlackBerry that goes back more than a decade .We believe BlackBerry - in our people - our technology and our ability to adapt. And most importantly, we believe in you . Every day , our priority is to do everything possible so that you can manage your business .Because you trust your BlackBerry to send messages of the highest importance , you can rest assured that nousaccorder the same confidence when we send you this message : You can count on us.The BlackBerry team