La Redoute boost its multichannel customer relationship for the web

By Unknown Wednesday, 16 October 2013 Edit

Supported by Capgemini, the company selling remote deploys CRM Multichannel Odigo . Objective: to communicate with users , customers and prospects , but also by phone , chat , email or web call .

To boost the conversion rates on the web , La Redoute has decided to adopt a policy for managing the multi-channel customer relationship. She chose to do this to turn to the application of CRM Odigo ." La Redoute wanted to better support its customers and prospects during navigation ," says the company's services Prosody - Capgemini, was chosen to accompany the project. The unified application Odigo is thus to improve the effectiveness of agents that La Redoute may , through this , to communicate via a single interface."Customers and prospects La Redoute now have the opportunity to be connected with a counselor not only by phone but also through new channels such as chat, email and web call ," says the subsidiary Capgemini . Downstream Odigo offer a dashboard monitoring of all ongoing activities for all trays society.